March 23, 2017


Brighton Bombers: SS17 Shoot Day!

What better place to shoot our SS17 Collection than beautiful, fun, quirky Brighton! We have always loved a trip to Brighton, the pier, the lanes, the cute cafes, coming in to Spring its the perfect place to lift your spirits and have fun. We headed down with our team for a full day of photography […]

March 6, 2017

Peace Out Fashion Month!

We have had a super fun #FashionMonth and it was amazing to see some of our favourite fashion gals rocking AJ London in New York, London, Milan and Paris! We were also part of the Genie’s List #LFWDressingSweet at The Sanderson Hotel pre London Fashion Week and had so much fun dressing lots of you! […]


February 17, 2017


Queen of Hearts!

Our new loveheart key rings have been super popular since their Valentine’s release! Both Now Magazine and The Evening Standard agree that our little fluffy gift is perfect for your Valentine or Galentine! Shop these perfect little accessories under the shop menu! Love AJ Xx Amelia Jane London featured on The Evening Standard Instagram Flatlay […]

January 1, 2017


Spotted in AJ London 2016!

We can’t believe that another year has flown by and that we have had so many wonderful, inspiring and empowering people wearing Amelia Jane London. Thank you to everyone who has supported us in 2016 and to each and every member of our expanding AJ London team for all of your hard work, we are so […]

October 6, 2016


Keeping Up With Kendall Jenner in our Double Pom Pom Hat!

It was great to see Kendall Jenner wearing Amelia Jane London in Paris while we were at Paris Fashion Week! Kendall wore our Ivory Double Pom Hat with White Fur Poms when jetting out of Paris to head back to LA, and we couldn’t do airport chic better if we tried! The supermodel looked stunning […]