October 30, 2017

Spotted at London Fashion Week!

Where better to find stylish fashionistas wearing pieces from our new AW17 Collection than outside 180 The Strand at London Fashion Week?! We captured some super on-trend folk keeping cosy in our beanie hats, and accompanied by photographer Rebecca Spencer, we set to work snapping them! Some of our favourite looks are pictured below. How […]

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October 1, 2017

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Our AW17 Collection is here!

Its been a long Summer of designing, tweaking and perfecting but out AW17 Collection landed at AJHQ and online this month, and we have to say, it may be one of our favourites yet! We honed in on colour, texture, and those staples you really can’t live without on cold winter days where you just […]

June 28, 2017

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Spotted at Glastonbury: Mimi Elashiry in Amelia Jane London

Glastonbury is one of our favourite festivals, in 2016 we launched our AJ smiley key rings as part of festival survival kits for bloggers to wear on their backpacks at the event and we had lots of lovely smiley comments about it! This year saw Aussie model/blogger/insane photographer/contemporary dancer/all round goddess Mimi Elashiry sporting AJ […]

June 28, 2017

Arty Farty Fashion Party: Soho Store Launch!

We are very excited to be stocked in new Soho concept store “Arty Farty Fashion Party.” The boutique, located on Great Windmill Street close to Shaftesbury Avenue, is the ultimate eclectic mix of emerging brands and is founded by India Rose James, Amy Sturgis and Gracie Egan, who have already put the fun-filled store on […]

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May 8, 2017

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Badminton Horse Trials with AJ London

We had a great time with our tradestand last week at Badminton Horse Trials, the renowned four star three day event held at beautiful Badminton House in Gloucestershire.  As well as the eventing, the shopping village is reason enough to attend the show… lots of luxury brands under one roof, what’s not to love?! Thank […]