Where better to find stylish fashionistas wearing pieces from our new AW17 Collection than outside 180 The Strand at London Fashion Week?! We captured some super on-trend folk keeping cosy in our beanie hats, and accompanied by photographer Rebecca Spencer, we set to work snapping them!
Some of our favourite looks are pictured below.
How would you style your AJ beanie?
Love AJ Xx
Its been a long Summer of designing, tweaking and perfecting but out AW17 Collection landed at AJHQ and online this month, and we have to say, it may be one of our favourites yet! We honed in on colour, texture, and those staples you really can’t live without on cold winter days where you just want to look chic but need cosy layers to do so.
We are jotting things down for our winter wishlist here at HQ, and some of our favourite pieces from the collection include:
Top of the list has to be these rainbow and pastel rainbow beanie hats with rose gold heart tags, super cosy, and who doesnt love rainbow everything?!? We certainly do, and a pop of colour is as much of a pick me up as a turmeric latte in the colder months. Did we mention they come with the matching gloves too? Fingerless, for texting, of course.
On to jackets and we have had our eye on these marabou feather jackets since they came in, super cosy and with a hearts and stripes lining in soft cotton, we can’t decide between staple black, grey, or candy pink for a pop of sass…
Next up, we’ve of course added to our single and double pom hat collections, we couldn’t resist! BUTTT that doesn’t mean every hat has to come with a pom pom. Introducing our new plain beanies, available in six colours, these are so universal they really can be worn by absolutely anyone! We are obsessed with these Autumnal shades right now…
We also wanted to add something more adventurous to our collection of beanies without pom poms, so, introducing the metallic beanie! This little dazzler comes in Gold, Rose Gold, and Silver, and we think they’re perfect for Bonfire Night, the Festive Season and beyond!
Aaaand finally, your favourites so far, our new striped pom pom hats, complete with matching fingerless gloves, and scarves! These are just perfect for that preppy, casual cool look and we want every colour! Available in miniature form too as part of our Children’s Collection, Stripe Right?! Love AJ Xx
Glastonbury is one of our favourite festivals, in 2016 we launched our AJ smiley key rings as part of festival survival kits for bloggers to wear on their backpacks at the event and we had lots of lovely smiley comments about it! This year saw Aussie model/blogger/insane photographer/contemporary dancer/all round goddess Mimi Elashiry sporting AJ London on two days of the festival and since we totally adore Mimi every day of the year, this made us very happy indeed!
Take some festival style tips from Mimi below:
Mimi wears Amelia Jane London wool gilet in candy pink.
Mimi wears Amelia Jane London khaki green key ring as a bag charm.
Mimi wears Amelia Jane London khaki green key ring as a bag charm.
Mimi wears Amelia Jane London wool gilet in candy pink.
Mimi wears Amelia Jane London khaki green key ring as a bag charm.
Shop both products online now, under the SHOP menu! Love AJ Xx
We are very excited to be stocked in new Soho concept store “Arty Farty Fashion Party.” The boutique, located on Great Windmill Street close to Shaftesbury Avenue, is the ultimate eclectic mix of emerging brands and is founded by India Rose James, Amy Sturgis and Gracie Egan, who have already put the fun-filled store on the fashion map with their launch party on 14th June. Thank you team Arty Farty Fashion for having us, we are honoured to be a part of the fun! Wanna visit the store? Head to 40 Great Windmill Street, Soho or visit http://www.artyfartyfashionparty.com
Love AJ Xx
The Arty Farty Fashion Party Leather Jacket, pictured at Sketch London.
Mimi Elashiry at the launch event.
Founders Gracie Egan, Amy Sturgis, India Rose James at the launch event.
Guests at the event.
Amelia Jane London fluffy collars, bomber jackets and key rings stocked in store!
We had a great time with our tradestand last week at Badminton Horse Trials, the renowned four star three day event held at beautiful Badminton House in Gloucestershire. As well as the eventing, the shopping village is reason enough to attend the show… lots of luxury brands under one roof, what’s not to love?! Thank you to our wonderful team for keeping the show and the office running smoothly for the week!
Love AJ Xx
