What better place to shoot our SS17 Collection than beautiful, fun, quirky Brighton! We have always loved a trip to Brighton, the pier, the lanes, the cute cafes, coming in to Spring its the perfect place to lift your spirits and have fun. We headed down with our team for a full day of photography around the city, shooting our new bomber jackets. We may be biased, but we have been loving the recent bomber jacket trend and so designing our own (so we could wear them everywhere of course) seemed like an obvious step for our brand. Our bombers feature a detachable fur hood, meaning the lightweight jacket can be worn on its own during the Spring and Summer months in the UK without hood, and the hood can then be re-attached for those chillier days. The fur element can also be removed from the hood itself too – three ways to wear! Check out some behind the scenes snaps from Brighton, and a few of the finished images below!
Campaign shot by Nat Heaton
Make Up Artist Niamh Smith
It wouldn’t have been a trip to Brighton without a little detour to Dum Dum Donuts!
Photography by Nat Heaton
Make Up by Niamh Smith
The Pier on a sunny day makes us excited for Summer! Poppy and Yasmin wear our Clara Bomber Jackets, denim and shades!
We HAD to get some shots on the carousel…
Love AJ Xx