June 28, 2017

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Spotted at Glastonbury: Mimi Elashiry in Amelia Jane London

Glastonbury is one of our favourite festivals, in 2016 we launched our AJ smiley key rings as part of festival survival kits for bloggers to wear on their backpacks at the event and we had lots of lovely smiley comments about it! This year saw Aussie model/blogger/insane photographer/contemporary dancer/all round goddess Mimi Elashiry sporting AJ […]

June 28, 2017

Arty Farty Fashion Party: Soho Store Launch!

We are very excited to be stocked in new Soho concept store “Arty Farty Fashion Party.” The boutique, located on Great Windmill Street close to Shaftesbury Avenue, is the ultimate eclectic mix of emerging brands and is founded by India Rose James, Amy Sturgis and Gracie Egan, who have already put the fun-filled store on […]

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May 8, 2017

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Badminton Horse Trials with AJ London

We had a great time with our tradestand last week at Badminton Horse Trials, the renowned four star three day event held at beautiful Badminton House in Gloucestershire.  As well as the eventing, the shopping village is reason enough to attend the show… lots of luxury brands under one roof, what’s not to love?! Thank […]

March 23, 2017

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Brighton Bombers: SS17 Shoot Day!

What better place to shoot our SS17 Collection than beautiful, fun, quirky Brighton! We have always loved a trip to Brighton, the pier, the lanes, the cute cafes, coming in to Spring its the perfect place to lift your spirits and have fun. We headed down with our team for a full day of photography […]

March 6, 2017

Peace Out Fashion Month!

We have had a super fun #FashionMonth and it was amazing to see some of our favourite fashion gals rocking AJ London in New York, London, Milan and Paris! We were also part of the Genie’s List #LFWDressingSweet at The Sanderson Hotel pre London Fashion Week and had so much fun dressing lots of you! […]

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February 17, 2017

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Queen of Hearts!

Our new loveheart key rings have been super popular since their Valentine’s release! Both Now Magazine and The Evening Standard agree that our little fluffy gift is perfect for your Valentine or Galentine! Shop these perfect little accessories under the shop menu! Love AJ Xx Amelia Jane London featured on The Evening Standard Instagram Flatlay […]

Sale now on, click sale in the shop menu! Love AJ Xx