Privacy Policy


Amelia Jane London is a clothing and lifestyle brand that offers high quality hats and accessories for sale through the Site (the “Service”).

Our trading name is: Amelia Jane London; the website at: (“Our Site, Site, Website”); and the domain name: (“We”) all belong to Amelia Jane London Ltd. Amelia Jane London Ltd is a Company incorporated in the United Kingdom under Company Number: 08969652. The registered office address of Amelia Jane London Ltd is 20-22 Wenlock Road, London England N1 7GU.

By using the Service you agree to be bound by an agreement with us, which incorporates this Privacy Policy known as the Amelia Jane User Service Agreement. If you do not accept this Privacy Policy, please discontinue use of our Service immediately.

This policy sets out the basis on which we will process personal data we collect from you, or that you provide to us, as a result of your use of the website It supplements and should be read in addition to our general terms and conditions that you have agreed to in connection with your use of the Service. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Privacy Policy (2018, GDPR Compliant)

This privacy policy sets out how Amelia Jane London (AJL) uses and protects any information you submit when using this website.

Amelia Jane London are committed to ensuring that your privacy is protected. Should Amelia Jane London ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Amelia Jane London may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

This policy is effective from 25/05/2018 and complies with the GDPR Regulations that came into force on the 25th May 2018.

What information do we collect?

Amelia Jane London collect the following information using a contact form on the ‘Contact’ page:

  • Name
  • Contact information including email address

If you choose to open an account with us then you will need to submit the following information:

  • Name
  • Contact information including your address, telephone number and email address

What we do with the information

By sending us a message, using the contact form or sending us an email, you actively consent to us collecting the aforementioned personal information – the same applies when you register an account with us.

We will only use this information to respond to your enquiry or render a service to you, and will not sell or otherwise share this information to any third parties. We will only retain this information for as long as necessary to fulfil our service to you, or until you choose to delete your account with us.

Fair and lawful processing

Amelia Jane London are committed to fairly and lawfully processing data in accordance to your rights. This means Amelia Jane London should not process your data unless you have consented to this happening.


Amelia Jane London have systems in place ensuring that your information is secure. To prevent any unauthorised access or disclosure, Amelia Jane London have put in place suitable physical, electronic and managerial procedures to safeguard and secure any personal information Amelia Jane London collect through the website.

Your rights in regards to the information Amelia Jane London hold

At any time you have the right to request a copy of all the personal information that Amelia Jane London hold about you. You also have the right for this information to be deleted.

You will not be charged for a copy of this data, however if your request is deemed to be particularly demanding, a fee may be applied.

To request a copy of your personal information or to make a request for deletion, send us a written message to:

Amelia Jane London Ltd
20-22 Wenlock Road,
N1 7GU

Or send us an email to:

How Amelia Jane London use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Amelia Jane London use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to user needs. Amelia Jane London  only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

The table below explains the cookies Amelia Jane London use and why.

Cookie Name Purpose
Google Analytics _utma
These cookies are used to collect information about how visitors use our site. Amelia Jane London use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

For more information on how Google processes your data, see their Privacy Policy.

AdWords and Facebook Marketing

AJL uses Google AdWords and Facebook’s advertising services to market this site.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

AJL also use the Facebook advertising platform, this allows us to advertise to specific demographics of people who use Facebook (eg. location, age, likes/dislikes). To read more about how Facebook deals with your data read their Policy.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that Amelia Jane London do not have any control over that other website. Therefore, Amelia Jane London cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.

Third-party processors

In order to deliver our services Amelia Jane London use third parties to process personal data on our behalf. Amelia Jane London have chosen each of these third parties based on the service they provide us, as well as their proven capability of complying with current data regulations.

Our website is hosted with TSO, therefore any information that is processed by us is also processed by their servers. TSO exercise a wide range of security measures to ensure that their servers are protected from all types of intrusion and attack. View a detailed overview of their security and compliance procedures here.

The management of the hosting and some content editing is undertaken by Mayfly Internet Marketing, as such they have access to our site and any of the information that is on it. You can read about how they process our data by clicking here.

AJL use EC Group to fulfil all of our online orders, as such the EC Group has access to information about our customers on an order-to-order basis. You can read about how the EC Group deals with their clients’ data here.

All payments through this site are taken via PayPal, ensuring that we never store any of your payment information. You can read how PayPal protects your data here.

AJL uses Campaign Monitor to send out marketing emails to users who give us express permission to do so. Read their full Privacy Policy here.

Thank you for reading our Privacy Policy – please direct any queries you may have to

Amelia Jane London Ltd 2018.