We are super excited to announce that our AW16 Collection is now LIVE and features our campaign girl, the very lovely Poppy Jamie as the face of the collection. Shot at the beautiful Grosvenor House Apartments by Jumeirah Living overlooking Park Lane, our Collection for Autumn/Winter 16 was inspired by bright, bold and fun colour ways that can be worn with winter staples to add colour and warmth to an outfit during the colder months, while staying chic at the same time.

Have a peek at the Lookbook featuring Poppy and shop all of our brand new products online now! In addition to the new Mongolian Lambswool pieces featured in the AW16 Lookbook we have added some new fun colours and styles of our popular pom pom hats.

Don’t forget that you can also follow all the behind the scenes fun at AJ London on our snapchat: ameliajanesnaps and Insta Story: ameliajanelondon.

Love AJ Xx

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