September 12, 2016


AW16 Lifestyle Shoot – Reindeer & Rocks!

Our three day photoshoot was so much fun! We are so lucky that we get to work with such talented and creative individuals that make our brand all that we want it to be. Our first day was filled with gorgeous tiny tots and their parents, lots of laughter and we even met Santa’s reindeer! […]

September 9, 2016


Launched: Our New AW16 Collection featuring Poppy Jamie!

We are super excited to announce that our AW16 Collection is now LIVE and features our campaign girl, the very lovely Poppy Jamie as the face of the collection. Shot at the beautiful Grosvenor House Apartments by Jumeirah Living overlooking Park Lane, our Collection for Autumn/Winter 16 was inspired by bright, bold and fun colour […]

July 11, 2016


Debut Magazine!

We met up with Debut Magazine to discuss all things fun, fluffy and to share the details on what it is like to work alongside your sister! Have a look at our interview here: Debut Magazine- The sisters behind Amelia Jane London @oliviaandalice_

July 4, 2016


Style Steal: Celebrity Festival Looks from AJ London

Although the weather was not so sunny over Glastonbury, our AJ Smiley key rings were keeping celebs style looking bright! If you haven’t already, make sure you grab your smiley to ensure you re looking festival chic this season. Love AJ Xx Zara Martin wears our AJ Smiley key ring in Sunshine Yellow at Glastonbury […]

June 14, 2016

Something to Smile About…!! :-)

NEW IN!! Our new AJ Smiley keyrings have landed and we are obsessed with them! These cheeky little chappies are the perfect addition to both your keys and handbags and to just all round brighten up your day! Avaliable to buy in three fun colours, sunshine yellow, candy pink and sky blue they make the […]


June 3, 2016


Meet Hannah… Yoga Goddess!

Here at AJ London we are really into our yoga and have been inspired by our incredible yoga teacher and fitness guru Hannah! Hannah is based in Kent, also teaching in London, and has given us an insight into yoga from a beginners perspective, and some handy hints, tips and reasons to begin yoga! Hannah, 23, […]