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Fashion Month Begins: London Fashion Week

Fashion Month has begun for us in London Town for London Fashion Week! We have popped up at #LFW previously but this time around we decided to enjoy some of the shows and events of the week. Highlights for us included the Barbara Casasola show, the collection was beautiful and we totally fell in love with the tones and fabrics. We also popped by the Xu Zhi presentation and then went on to see the Anna Coroneo flagship store opening in beautiful Marylebone. The unicorn silk scarf is a must have!

We attended the Anouska Beckwith solo photography show “Uni-Verse” at the Palm Tree Gallery which was breathtakingly beautiful, complemented by unique vocals from singer Flo Morrisey who also appears in one of the magical photographs.

We were also lucky enough to go to the Oliver Spencer show which was packed but totally awesome, fun and lively! It is the little detailing in his clothing which makes it stand out such as the detachable collars and range of colours in the accessories. The band were so much fun, and Jim Chapman opened the show to perfection.

Of course we also enjoyed AJ London spotting throughout the week and loved seeing fashionistas wearing the brand. 

Next stop: Paris!

Love AJ Xx

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#LFWFashionSweet at The Sanderson Hotel

We kicked off London Fashion Week in the beautiful Sanderson Hotel showcasing our brand new AW16 Collection as part of The Fashion Remix #LFWFashionSweet with some other fabulous brands! It was so lovely to catch up with some of our favourite bloggers and fashionistas and to meet many more, and even better to see so many people choosing to pick up AJ London pieces to wear for Fashion Month.  

What we ate:

Wheyhey Protein Ice Cream   Propercorn   Ombar

Other Brands Included:

Atty London   All Things Mochi   At Last London   Illustrated People    Tea and Tequila Trading

Thanks to Tanya Burr for wearing our scarf we are glad you liked it and hope you had a great launch for Tanya Burr Cosmetics!

Check out some snaps from our Snapchat and Insta Story from the day below, and thanks to The Fashion Remix for a brilliant concept.

Love AJ Xx

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AW16 Lifestyle Shoot – Reindeer & Rocks!

Our three day photoshoot was so much fun! We are so lucky that we get to work with such talented and creative individuals that make our brand all that we want it to be. Our first day was filled with gorgeous tiny tots and their parents, lots of laughter and we even met Santa’s reindeer! The remaining days we watched out super sassy adult models werk it “on the rocks” on location in Tunbridge Wells.

Thank you to everyone who made our shoot week such a great one!

Don’t forget that you can also follow all the behind the scenes of everything AJ on our snapchat: ameliajanesnaps and Insta Story: ameliajanelondon.

Love AJ Xx


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Launched: Our New AW16 Collection featuring Poppy Jamie!

We are super excited to announce that our AW16 Collection is now LIVE and features our campaign girl, the very lovely Poppy Jamie as the face of the collection. Shot at the beautiful Grosvenor House Apartments by Jumeirah Living overlooking Park Lane, our Collection for Autumn/Winter 16 was inspired by bright, bold and fun colour ways that can be worn with winter staples to add colour and warmth to an outfit during the colder months, while staying chic at the same time.

Have a peek at the Lookbook featuring Poppy and shop all of our brand new products online now! In addition to the new Mongolian Lambswool pieces featured in the AW16 Lookbook we have added some new fun colours and styles of our popular pom pom hats.

Don’t forget that you can also follow all the behind the scenes fun at AJ London on our snapchat: ameliajanesnaps and Insta Story: ameliajanelondon.

Love AJ Xx

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