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Brighton Bombers: SS17 Shoot Day!

What better place to shoot our SS17 Collection than beautiful, fun, quirky Brighton! We have always loved a trip to Brighton, the pier, the lanes, the cute cafes, coming in to Spring its the perfect place to lift your spirits and have fun. We headed down with our team for a full day of photography around the city, shooting our new bomber jackets. We may be biased, but we have been loving the recent bomber jacket trend and so designing our own (so we could wear them everywhere of course) seemed like an obvious step for our brand. Our bombers feature a detachable fur hood, meaning the lightweight jacket can be worn on its own during the Spring and Summer months in the UK without hood, and the hood can then be re-attached for those chillier days. The fur element can also be removed from the hood itself too – three ways to wear! Check out some behind the scenes snaps from Brighton, and a few of the finished images below!

Campaign shot by Nat Heaton

Models Poppy Duncalf, Yasmin Salmon

Make Up Artist Niamh Smith

It wouldn’t have been a trip to Brighton without a little detour to Dum Dum Donuts!

Photography by Nat Heaton

Make Up by Niamh Smith

The Pier on a sunny day makes us excited for Summer! Poppy and Yasmin wear our Clara Bomber Jackets, denim and shades!

We HAD to get some shots on the carousel…

Love AJ Xx

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Peace Out Fashion Month!

We have had a super fun #FashionMonth and it was amazing to see some of our favourite fashion gals rocking AJ London in New York, London, Milan and Paris! We were also part of the Genie’s List #LFWDressingSweet at The Sanderson Hotel pre London Fashion Week and had so much fun dressing lots of you! Some of our favourite looks from the Dressing Sweet and Fashion Month in general were:

Mimi Elashiry in our candy pink and midnight black wool scarf in London!

Meg Maru in our candy pink gilet in London:

Millie Belle Diamond in our black and ivory double pom beanie hats in New York:

Nadia Fairfax in New York in our all black double pom hat:

Tara Reid and Cassie Scerbo wearing our feather clutch bags mulled burgundy and alpine white in London:

Cheralee Lyle in NYC in our all black single pom hat:

Amy Sturgis in London in our candy pink and midnight black wool scarf:

Maddie Demaine in our clouded grey gilet backstage at London Fashion Week:

Wallis Day in our mermaid spell and candy pink scarf at our LFWDressing Sweet by Genie’s List:

Mess Magazine in our sky blue and white scarf in London:

India Rose James in our emerald green collar in Soho:

Cassyette with our candy pink lambswool bag in London:

Maddie Chester in our all black single pom hat in New York:

Tara Reid in our clouded grey lambswool gilet in London:

Cassie Scerbo wearing our alpine white feather bag in London:

Fluff at our LFWDressingSweet! Love AJ Xx

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Queen of Hearts!

Our new loveheart key rings have been super popular since their Valentine’s release! Both Now Magazine and The Evening Standard agree that our little fluffy gift is perfect for your Valentine or Galentine! Shop these perfect little accessories under the shop menu! Love AJ Xx

Amelia Jane London featured on The Evening Standard Instagram Flatlay for Valentines Day!

Our burgundy and candy key ring featured in Now Magazine’s Valentines Gift Guide!

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Spotted in AJ London 2016!

We can’t believe that another year has flown by and that we have had so many wonderful, inspiring and empowering people wearing Amelia Jane London. Thank you to everyone who has supported us in 2016 and to each and every member of our expanding AJ London team for all of your hard work, we are so lucky to have you all! Some of our favourite moments of 2016 are:


Maddi Waterhouse, Cara Delevingne and Suki Waterhouse in our personalised hats with brown faux fur poms in February 2016!


Tanya Burr in our lilac and light grey mongolian wool scarf at The Sanderson Hotel, London Fashion Week.


Kendall Jenner in our ivory double pom hat in Paris Airport, following Paris Fashion Week October 2016.


Chiara Ferragni with our burgundy key ring in Milan.


Rosie Fortescue in our black and white mongolian wool scarf in London.


Zara Martin hits Glastonbury Festival with our AJ Smiley key ring in Sunshine Yellow!


Louisa Johnston in our black hat leaving the X Factor studios.


Kara Rose Marshall in our emerald green collar in South Kensington.


Made In Chelsea’s Frankie Gaff in our navy double pom hat with brown faux fur poms.


Lottie Moss having fun in London Town in our light grey double pom hat with silver poms!


Chloe Lloyd in our candy pink and midnight black mongolian lambswool scarf.


Rosie Fortescue in our black hat with silver poms at Soho Farmhouse.


Lilah Parsons keeping cosy in our ivory double pom hat with black faux fur poms.


Yolanda Hadid and Bella Hadid wearing AJ London double pom hats in Aspen Colorado, Christmas 2016!


Arizona and Nikko Muse both wearing our grey double pom hats!


India Rose James in our mermaid spell mongolian wool collar.


Love Island’s Tina Stinnes in our lambswool scarf and ivory hat.


Alli Simpson and Angie Simpson in our double pom hats in Australia!


Blogger babe Fleur De Force in our grey double pom hat with black poms.

Love AJ Xx

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Keeping Up With Kendall Jenner in our Double Pom Pom Hat!

It was great to see Kendall Jenner wearing Amelia Jane London in Paris while we were at Paris Fashion Week! Kendall wore our Ivory Double Pom Hat with White Fur Poms when jetting out of Paris to head back to LA, and we couldn’t do airport chic better if we tried! The supermodel looked stunning in all white (errthang) and we love her style! We must add, our love goes to Kendall’s family, in particular Kim Kardashian following her stay in Paris, and we really hope Kim is okay! To shop Kendall’s double pom pom beanie hat, click HERE. Love AJ Xx


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